Home News From The 'Verse Exclusives & Collectibles Hasbro announces return of Mighty Muggs – starting with Star Wars line

One of the announcement from New York Comic Con that I’m excited about was the return of Hasbro’s Mighty Muggs. The announcement for their new line included pictures and details for five Star Wars figures – ReyKylo Ren, Darth Vader, Luke Skywalker, and Princess Leia Organa.More details and pictures are below courtesy of Starwars.com

 

NYCC 2017: 5 BEHIND-THE-SCENES DETAILS OF THE NEW STAR WARS MIGHTY MUGGS

HASBRO’S JEFF LEIBOWITZ DISCUSSES THE POPULAR VINYL FIGURES’ MIGHTY RETURN.

Hasbro announced the return of its fan-favorite Mighty Muggs line of vinyl figures yesterday at New York Comic Con, but with a new spin. Literally. Press down on a figure’s head, and it actually spins to reveal a different facial expression: angry, happy, surprised, excited, and more. StarWars.com went hands-on with wave one, consisting of Rey, Kylo Ren, Darth Vader, Luke Skywalker, and Princess Leia Organa, and found the feature to be downright fun, cute, and charming, adding a level of play to something that is also a cool collectible. Having a rough day at the office? Set your collection to angry so everyone knows. Want positive vibes in your apartment? Make everyone happy — including a certain Sith Lord. Or maybe you’re just over the (Endor) moon to have Mighty Muggs back? Spin them all to excited. StarWars.com spoke with Jeff Leibowitz of Hasbro marketing about Mighty Muggs’ mighty comeback, and came away with five behind-the-scenes details.

“A challenging one was Vader,” Leibowitz says. “I rallied hard to have no expression change. I thought that would’ve been fun. But the team, even with characters like this with masks, did a nice job of showing [what’s possible].” Happy Vader — albeit, a menacingly Happy Vader — is a definite highlight of wave 1.

5. To quote Supreme Leader Snoke, “There’s been an awakening.” Leibowitz says 50 figures are currently planned across various licensees, and that number includes more from Star Wars. “There are more coming. We’re doing more reveals at some of the other shows that we’ll be doing around the world for the next few weeks and months. So there will be more in wave 1.” Our faces are definitely set on happy.

Wave 1 of Star Wars Mighty Muggs arrives January 2018.

Dan Brooks is Lucasfilm’s senior content writer and editor of the StarWars.com blog. He loves Star Wars, ELO, and the New York Rangers, Jets, and Yankees. Follow him on Twitter @dan_brooks where he rants about all these things.

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